Consumers' advertising media use : a cross-cultural study
Year of publication: |
2022
|
---|---|
Authors: | Tesfom, Goitom ; Lutz, Clemens |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 1, p. 32-47
|
Subject: | Advertising | culture | media use | mobile phone | Netherlands | USA | Werbung | United States | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Niederlande | Mediennutzung | Media usage | Mobilkommunikation | Mobile communications |
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