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~person:"Thaichon, Park"
~person:"Vrontis, Demetris"
~person:"Zhao, Yi"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Risikoaversion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
India
Konsumentenverhalten
Risikoaversion
Service quality
Consumer behaviour
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20
Relationship marketing
20
Brand management
19
Markenführung
19
Markenimage
13
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13
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13
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9
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9
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Thaichon, Park
Vrontis, Demetris
Zhao, Yi
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Sharma, Piyush
41
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
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Ko, Yong Jae
37
Park, Jungkun
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
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35
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34
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Journal of retailing and consumer services
13
Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
5
Global business & economics review
4
Journal of marketing research : JMR
4
Journal of transnational management : the official journal of the International Management Development Association
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal for global business advancement : JGBA
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Journal of promotion management : JPM
3
International journal of advertising : the review of marketing communications
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International journal of retail and distribution management
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Journal of consumer behaviour
2
Marketing intelligence & planning
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European journal of cross-cultural competence and management
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Journal of food products marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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The journal of product & brand management
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The marketing review
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
82
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
7
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
8
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
9
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
10
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
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