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~person:"Thaichon, Park"
~subject:"Neuromarketing"
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Neuromarketing
Consumer behaviour
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Advertising
9
Luxury goods
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Beziehungsmarketing
8
Relationship marketing
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Advertising effects
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Brand management
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Thaichon, Park
Gernsheimer, Oliver
8
Hubert, Anita Mirja
8
Raab, Gerhard
8
Schindler, Maik
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Kenning, Peter
7
Smidts, Ale
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Venkatraman, Vinod
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Adler, Susanne
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Badoc, Michel
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Berčík, Jakub
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Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
3
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
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