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~person:"Thomas, Robert James"
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Qualitative research
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Thomas, Robert James
Langley, Ann
7
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5
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5
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5
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Journal of customer behaviour
2
The journal of product & brand management
2
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ECONIS (ZBW)
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Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
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2
Female self-enhacement, ingratiation practices and consumption symbolism : qualitative insights into personality driven customer behaviour and evaluations of consumer electronics
Thomas, Robert James
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 291-324
Persistent link: https://www.econbiz.de/10010519722
Saved in:
3
An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
Saved in:
4
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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