An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Year of publication: |
2013
|
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Authors: | Thomas, Robert James ; Röseler, Frank |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 2/3, p. 159-176
|
Subject: | Sports sponsorship | Consumer behaviour | Brand strategy | Brand loyalty | Qualitative research | Sponsoring | Sponsorship | Konsumentenverhalten | Deutschland | Germany | Fußball | Football | Sportmarketing | Sports marketing | Markenführung | Brand management | Sport | Sports | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports |
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