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Thongpapanl, Narongsak
Abdon, Arnelyn
4
Bacate, Marife
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Felipe, Jesus
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Okazaki, Shintaro
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Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness,
ubiquity
, perceived value, risk, and cost on usage
Anwar, Ali
;
Thongpapanl, Narongsak
;
Ashraf, Abdul R.
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 722-742
Persistent link: https://www.econbiz.de/10012653610
Saved in:
2
The role of m-commerce readiness in emerging and developed markets
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
;
Mengüç, Bülent
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 25-51
Persistent link: https://www.econbiz.de/10011709606
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