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~person:"Thota, Sweta"
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Thota, Sweta
Biswas, Abhijit
57
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14
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12
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9
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6
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International journal of advertising : the quarterly review of marketing communications
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I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
38
(
2009
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10009976388
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2
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008229551
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