//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Thrassou, Alkis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cricket"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ball game
3
Ballsport
3
Brand management
3
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Markenführung
3
Professional sports
3
Profisport
3
Sport organization
3
Sportmarketing
3
Sportorganisation
3
Sports marketing
3
Basketball
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Fans
2
Markenimage
2
Relationship marketing
2
Attachment
1
Brand equity
1
Branding
1
Club
1
Commitment
1
Customer satisfaction
1
Employee retention
1
Involvement
1
Israel
1
Kundenzufriedenheit
1
Lovemarks
1
Loyalty
1
Markenartikel
1
Measurement
1
Messung
1
Mitarbeiterbindung
1
Performance
1
Satisfaction
1
Sport clubs
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Thrassou, Alkis
Paul, Rodney J.
29
Weinbach, Andrew P.
24
Humphreys, Brad R.
22
Price, Joseph
22
Jane, Wen-jhan
20
Berri, David J.
15
Wolfers, Justin
15
Drayer, Joris
14
Soebbing, Brian P.
14
Depken, Craig A.
13
Groothuis, Peter Andrew
13
Lee, Young Hoon
13
Fort, Rodney
11
Longley, Neil
11
Pope, Devin G.
11
Sommers, Paul M.
11
Hill, James Richard
10
Shapiro, Stephen L.
10
Kahane, Leo H.
9
Leeds, Michael A.
9
Tainsky, Scott
9
Mills, Brian
8
Papps, Kerry L.
8
Pitts, Joshua D.
8
Winfree, Jason
8
Johnson, Candon
7
Krautmann, Anthony Charles
7
McEvoy, Chad D.
7
Nutting, Andrew W.
7
Rascher, Daniel A.
7
Rockerbie, Duane
7
Rodenberg, Ryan M.
7
Stone, Daniel F.
7
Deutscher, Christian
6
Horowitz, Ira
6
Paton, David
6
Simmons, Robert
6
Borooah, Vani K.
5
Bradbury, John C.
5
Brook, Stacey L.
5
more ...
less ...
Published in...
All
Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->