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~person:"Tomczak, Torsten"
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Tomczak, Torsten
Kirchgässner, Gebhard
61
Feld, Lars P.
58
Filippini, Massimo
55
Kugler, Peter
53
Abrahamsen, Yngve
49
Arvanitis, Spyridon
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Zweifel, Peter
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Schaltegger, Christoph A.
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Mann, Stefan
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Frey, Bruno S.
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Wolter, Stefan C.
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Sturm, Jan-Egbert
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Graff, Michael
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Siliverstovs, Boriss
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Chatagny, Florian
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Frey, René L.
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Zimmermann, Heinz
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Hartwig, Jochen
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Hollenstein, Heinz
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Thom, Norbert
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Felder, Stefan
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Siegenthaler, Michael
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Fischer, Andreas M.
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Mikosch, Heiner
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Wörter, Martin
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Sheldon, George
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Iselin, David
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Laesser, Christian
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Handelsforschung
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1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Strategic orientation and product innovation : exploring a decompositional approach
Spanjol, Jelena
;
Lennerts, Silke
;
Tomczak, Torsten
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 967-985
Persistent link: https://www.econbiz.de/10010219642
Saved in:
2
Can I live up to that ad? : impact of implicit theories of ability on service employees’ responses to advertising
Wentzel, Daniel
;
Henkel, Sven
;
Tomczak, Torsten
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003982815
Saved in:
3
Relevanz von Sponsoring : wann sich das Engagement wirklich lohnt
Tomczak, Torsten
;
Lennerts, Silke
;
Brexendorf, Tim Oliver
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003765706
Saved in:
4
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
5
Status quo der Segmentierung in Schweizer Unternehmen
Sausen, Karsten
;
Tomczak, Torsten
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
4
,
pp. 2-7
Persistent link: https://www.econbiz.de/10001930289
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