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~person:"Torgler, Benno"
~person:"Vrontis, Demetris"
~subject:"Australia"
~subject:"Externalities"
~subject:"Sportorganisation"
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Torgler, Benno
Vrontis, Demetris
Coleman, B. J.
4
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Age and organizational identification : empirical findings from professional sports
Bergmann, Andreas
;
Schmidt, Sascha Leonard
;
Schreyer, …
- In:
Applied economics letters
23
(
2016
)
10/12
,
pp. 718-722
Persistent link: https://www.econbiz.de/10011628459
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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