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~person:"Torres, Ivonne M."
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Advertising effects
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Torres, Ivonne M.
Gierl, Heribert
8
Chen, Huan
6
Esch, Franz-Rudolf
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
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Dodoo, Naa Amponsah
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Journal of current issues and research in advertising : JCIRA
2
Journal of internet commerce
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ECONIS (ZBW)
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
2
Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
3
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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