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~person:"Tran Thi Kim Phuong"
~subject:"Advertising effects"
~subject:"brand equity"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Advertising effects
brand equity
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Viet Nam
2
Vietnam
2
Brand
1
Communication
1
Consumer behaviour
1
Customer satisfaction
1
Internet marketing
1
Kino
1
Kommunikation
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Movie theatre
1
Online-Marketing
1
SEM
1
Social Web
1
Social web
1
Structural equation model
1
Strukturgleichungsmodell
1
UGC
1
Viral marketing
1
Virales Marketing
1
WOM
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
brand association
1
brand awareness
1
brand loyalty
1
cinema
1
firm-created content
1
perceived quality
1
social media communication
1
sportswear market
1
structural equation modelling
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user-generated content
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Aufsatz in Zeitschrift
Reprint
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Tran Thi Kim Phuong
Johnson, Lester W.
4
Khan, Bilal Mustafa
4
Gray, David
3
Kaufmann, Hans Rüdiger
3
Lévy Mangin, Jean-Pierre
3
Mirzaei, Abas
3
Schivinski, Bruno
3
Tran Trung Vinh
3
Ahmad, Amna
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
Baumann, Chris
2
Berenguer Contrí, Gloria
2
Bhat, Savita
2
Bourgault, Normand
2
Brandão, Amélia Maria Pinto da Cunha
2
Butt, Muhammad Mohsin
2
Calvo Porral, Cristina
2
Chakraborty, Uttam
2
Ekinci, Yuksel
2
Husain, Rehan
2
Japutra, Arnold
2
Kabst, Rüdiger
2
Keller, Kevin Lane
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Luffarelli, Jonathan
2
Manohar, Sridhar
2
Mathur, Manisha
2
Molinillo, Sebastian
2
Nasiri, Sepideh
2
Nuseir, Mohammed T.
2
Paul, Justin
2
Saha, Raiswa
2
Schmitt, Bernd
2
Shi, Yuying
2
Singh, Anupam
2
Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
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International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
2
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The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh
;
Truong Ba Thanh
;
Nguyen Hoang Ngan
; …
- In:
International journal of economics and business …
21
(
2021
)
3
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
Saved in:
2
The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
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