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~person:"Trivedi, Jay"
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Consumer behaviour
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Sportmarketing
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Sports marketing
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purchase intentions
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Beziehungsmarketing
1
Brand image
1
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1
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Trivedi, Jay
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
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Desbordes, Michel
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McDonald, Heath
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Breuer, Christoph
17
Cornwell, T. Bettina
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Zhang, James J.
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Heere, Bob
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Pedersen, Paul M.
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Drayer, Joris
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Dwyer, Brendan
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O'Reilly, Norm
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Kim, Yu Kyoum
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Kwak, Dae Hee
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Ratten, Vanessa
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James, Jeffrey D.
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Jensen, Jonathan A.
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Shapiro, Stephen L.
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Uhrich, Sebastian
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Byon, Kevin K.
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Bühler, André
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Doyle, Jason P.
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Greenwell, T. Christopher
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Inoue, Yuhei
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Woratschek, Herbert
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Ballouli, Khalid
11
Cobbs, Joe
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Koronios, Konstantinos
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Yoshida, Masayuki
11
Andreff, Wladimir
10
Dickson, Geoff
10
Séguin, Benoit
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Bennett, Gregg
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Trivedi, Jay
;
Soni, Sigma
;
Kishore, Amit
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 306-331
Persistent link: https://www.econbiz.de/10012423615
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2
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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