Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Year of publication: |
2021
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Authors: | Trivedi, Jay ; Soni, Sigma ; Kishore, Amit |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 2, p. 306-331
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Subject: | game attendance | online community engagement | purchase intentions | Social media communications | sports involvement | Profisport | Professional sports | Social Web | Social web | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
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