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Global journal of business research : GJBR
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Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
Saved in:
2
Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009897356
Saved in:
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