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~person:"Tybout, Alice M."
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Book section"
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Luxury goods
Markenimage
Marketing
Brand management
7
Markenführung
7
Brand image
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
1
Brand architecture
1
Brand extension
1
Competitive strategy
1
Crisis management
1
Krisenmanagement
1
Markenarchitektur
1
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Relationship marketing
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Tybout, Alice M.
Burmann, Christoph
10
Esch, Franz-Rudolf
7
Park, C. Whan
6
Bruhn, Manfred
5
Keller, Kevin Lane
5
Meffert, Heribert
5
Meurer, Jörg
5
Sattler, Henrik
5
Bald, Thorsten
4
Calder, Bobby J.
4
Cedrola, Elena
4
MacInnis, Deborah J.
4
Mogaji, Emmanuel
4
Rutenbeck, Henrik
4
Adeola, Ogechi
3
Carpenter, Gregory S.
3
Kapferer, Jean-Noël
3
Loureiro, Sandra Maria Correia
3
Meyer, Anton
3
Moore, Christopher M.
3
Schmitt, Bernd
3
Sternthal, Brian
3
Völckner, Franziska
3
Abu Bakar bin Abdul Hamid
2
Ahlert, Dieter
2
Allen, Tony
2
Amatulli, Cesare
2
Asmat Nizam Abdul Talib
2
Atwal, Glyn
2
Barker, Ryan
2
Belk, Russell W.
2
Benkenstein, Martin
2
Binckebanck, Lars
2
Bryson, Douglas
2
Bühler, André
2
Casson, Mark
2
D’Arco, Mario
2
Fischer, Alexander
2
Frontera Sánchez, María Rosa
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Kellogg on marketing
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
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ECONIS (ZBW)
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Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 112-141)
.
2010
Persistent link: https://www.econbiz.de/10008664284
Saved in:
2
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
3
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
4
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
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