Creating and managing brands
Year of publication: |
2001
|
---|---|
Authors: | Tybout, Alice M. ; Carpenter, Gregory S. |
Published in: |
Kellogg on marketing. - New York : J. Wiley & Sons, ISBN 0-471-35399-X. - 2001, p. 74-102
|
Subject: | Markenführung | Brand management | Markenimage | Brand image |
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