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~person:"Um, Nam-Hyun"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Consumer behaviour
Werbewirkung
Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
3
Brand image
2
Konsumentenverhalten
2
Markenimage
2
attribution
2
celebrity endorsement
2
Advertising
1
Advertising industry
1
Brand loyalty
1
Korean advertising
1
Markentreue
1
Reputation
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South Korea
1
Südkorea
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Werbewirtschaft
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Werbung
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advertising
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advertising agency
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attributional style
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celebrity endorser
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celebrity selection criteria
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congruence
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identification
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Um, Nam-Hyun
Roy, Subhadip
15
Ilicic, Jasmina
7
Erfgen, Carsten
6
Huber, Frank
6
Jain, Varsha
6
Arora, Nilesh
5
Usman, Osly
5
Chan, Kara
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Webster, Cynthia M.
4
Abirami, U.
3
Alatas, Vivi
3
Astous, Alain d'
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Baxter, Stacey M.
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Bergkvist, Lars
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Brandes, Leif
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Carlson, Brad D.
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Carrillat, François A.
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Chandrasekhar, Arun G.
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Daswani, Aarzoo
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Dennis, Charles
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Dwivedi, Abhishek
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Foroudi, Pantea
3
Franck, Egon
3
Ho, Thong
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Liu, Matthew Tingchi
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
Mills, Scott
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Journal of marketing communications
2
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
2
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
3
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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