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~person:"Um, Nam-Hyun"
~subject:"Consumer behaviour"
~subject:"advertising agency"
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Consumer behaviour
advertising agency
Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
3
Werbewirkung
3
Brand image
2
Konsumentenverhalten
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Markenimage
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attribution
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celebrity endorsement
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Brand loyalty
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Korean advertising
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South Korea
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advertising
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attributional style
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Um, Nam-Hyun
Ilicic, Jasmina
5
Roy, Subhadip
5
Usman, Osly
5
Arora, Nilesh
4
Huber, Frank
4
Jain, Varsha
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Meyer, Frederik
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Abirami, U.
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Alatas, Vivi
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Baxter, Stacey M.
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Chandrasekhar, Arun G.
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Daswani, Aarzoo
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Fan, Fei
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Ho, Thong
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Koo, Jakeun
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Krishnan, Jayasree
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Olken, Benjamin A.
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Prashar, Sanjeev
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Alpízar R., Francisco
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Ambroise, Laure
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Banerjee, Neelotpaul
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Banister, Emma N.
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Brandes, Leif
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Breuer, Christoph
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Carlsson, Frederik
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Castillo, Ernesto del
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Centeno, Edgar
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Chan, Kara
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Journal of marketing communications
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Journal of promotion management : JPM
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What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
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2
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
3
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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