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Advanced-service transformation
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Consumer behaviour
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Uren, Victoria
Ridgway, Keith
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Baldwin, James
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
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