Using gamification to transform the adoption of servitization
Year of publication: |
May 2017
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Authors: | Shi, Victor Guang ; Baines, Tim ; Baldwin, James ; Ridgway, Keith ; Petridis, Panagiotis ; Bigdeli, Ali Ziaee ; Uren, Victoria ; Andrews, Daniel |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 63.2017, p. 82-91
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Subject: | Servitization | Advanced-service transformation | Emotional mechanics | Gamification | Emotion | Organisatorischer Wandel | Organizational change | Innovationsakzeptanz | Innovation adoption | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour |
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