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~person:"Usunier, Jean-Claude"
~subject:"Marketing"
~subject:"World"
~type:"book"
~type_genre:"Working Paper"
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
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2003
Persistent link: https://www.econbiz.de/10001815333
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