Relevance versus convenience in business research : the case of country-of-origin research in marketing
Jean-Claude Usunier
| Year of publication: |
2003
|
|---|---|
| Authors: | Usunier, Jean-Claude |
| Publisher: |
Lausanne : IUMI |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Welt | World | Herkunftsbezeichnung | Designation of origin |
| Extent: | 33 Bl graph. Darst 30 cm |
|---|---|
| Series: | Working paper / Institut Universitaire de Management International, Université de Lausanne. - Lausanne : IUMI, ZDB-ID 2529747-8. - Vol. 0301 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Übersichtsarbeit ; Systematic review ; Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Internetausg.: http://www.hec.unil.ch/iumi/iumi/WP/0301.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001815333