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Utomo, Prio
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The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach
Sundjaja, Arta Moro
;
Utomo, Prio
;
Matthew, Darrell
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
channel integration. The
Means-End
Chain
Theory
believes can help to enlighten this integration by understanding the attribute …
Persistent link: https://www.econbiz.de/10014524847
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