The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach
Year of publication: |
2024
|
---|---|
Authors: | Sundjaja, Arta Moro ; Utomo, Prio ; Matthew, Darrell ; Hellianto, Garry Reverio ; Putra, Niko Sutanto |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2332504, p. 1-18
|
Subject: | intention to revisit | means-end chain theory | shopping value | channel integration | omnichannel | retail company | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Lieferkette | Supply chain | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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