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~person:"Völckner, Franziska"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
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Markenführung
Markenimage
Schätzung
Brand image
15
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Brand extension
5
Markentransfer
5
Designation of origin
4
Erfolgsfaktor
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Success factor
4
Deutschland
3
Germany
3
Brand
2
France
2
Frankreich
2
Großbritannien
2
Internet marketing
2
Markenartikel
2
Measurement
2
Messung
2
Online-Marketing
2
Social Web
2
Social web
2
Spillover effect
2
Spillover-Effekt
2
United Kingdom
2
Advertising
1
Advertising effects
1
Attitude-based partner fit
1
Attractiveness
1
Attractiveness similarity
1
Beziehungsmarketing
1
Brand alliances
1
Brand contrast effects
1
Brand stories
1
Congruence
1
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Article
15
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10
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10
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3
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3
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1
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English
12
German
3
Author
All
Völckner, Franziska
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Guzman, Francisco
23
Bauer, Hans H.
22
De Chernatony, Leslie
22
Gierl, Heribert
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Usman, Osly
21
Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
King, Ceridwyn
18
Sarkar, Abhigyan
18
Christodoulides, George
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of business economics : JBE
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Die Betriebswirtschaft : DBW
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
15
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
4
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
5
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
6
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
Saved in:
7
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
8
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
9
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
10
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
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