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~person:"Valla, Jean-Paul"
~subject:"Innovation management"
~subject:"Kundenwert"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Valla, Jean-Paul
Kleinaltenkamp, Michael
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Engelhardt, Werner Hans
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
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ECONIS (ZBW)
3
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1
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
3
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
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