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~person:"Valtonen, Anu"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"USA"
~subject:"Wissenschaftliche Methode"
~type:"article"
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Valtonen, Anu
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International journal of consumer studies
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Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
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Doing sensory ethnography in consumer research
Valtonen, Anu
;
Markuksela, Vesa
;
Moisander, Johanna
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 375-380
Persistent link: https://www.econbiz.de/10003997146
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