Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20
relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable …The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting …