Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam
Year of publication: |
2022
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Authors: | Van Dat Tran ; Ngoc Truc Thao Nguyen |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2084968, p. 1-20
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Subject: | brand equity | customer satisfaction | brand authenticity | brand experience | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2084968 [DOI] hdl:10419/288865 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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