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~person:"Van Den Bulte, Christophe"
~subject:"Konsumentenverhalten"
~subject:"Technology transfer"
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Konsumentenverhalten
Technology transfer
Innovation diffusion
10
Innovationsdiffusion
10
New product development
9
Produktentwicklung
9
Social network
8
Soziales Netzwerk
8
Consumer behaviour
5
USA
4
United States
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Ansteckungseffekt
3
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Social web
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Theorie
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Theory
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Markteintritt
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Meinung
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Opinion
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Physicians
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Viral marketing
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Virales Marketing
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social contagion
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social networks
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social status
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Ärzte
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English
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Van Den Bulte, Christophe
Wang, Yanling
23
Schiff, Maurice W.
13
Comin, Diego
10
Eaton, Jonathan
10
Schiff, Maurice
10
Dwivedi, Yogesh Kumar
9
Hobijn, Bart
9
Keller, Wolfgang
9
Glachant, Matthieu
8
Heidenreich, Sven
8
Hübler, Michael
8
Kortum, Samuel
8
Williams, Michael D.
8
Coe, David T.
7
Helpman, Elhanan
7
Chong, Alberto
6
Helm, Roland
6
Kapoor, Kawaljeet Kaur
6
Meliciani, Valentina
6
Avci, Buket
5
Caselli, Francesco
5
Coleman, Wilbur John
5
Dechezleprêtre, Antoine
5
Girotra, Karan
5
Jin, Wei
5
Jun, Duk Bin
5
Landschulze, Sebastian
5
Ménière, Yann
5
Robinson, Jonathan
5
Stoneman, Paul
5
Walker, Sarah
5
Wydick, Bruce
5
Zanforlin, Luisa
5
Branstetter, Lee
4
Cantwell, John
4
Chao, Chih-Wei
4
Comin, Diego A.
4
Dekimpe, Marnik G.
4
Grether, Jean-Marie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
5
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1
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
2
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
5
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
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