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~person:"Van den Bergh, Joeri"
~subject:"Marketing"
~subject:"Marktsegmentierung"
~type:"book"
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Van den Bergh, Joeri
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How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
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How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2013
-
2nd ed
Persistent link: https://www.econbiz.de/10009717984
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3
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
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