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~person:"Van den Poel, Dirk"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Relationship marketing
32
Forecasting model
9
Prognoseverfahren
9
Consumer behaviour
8
Data Mining
7
Data mining
7
Computer-assisted marketing
6
Customer acquisition
6
IT-gestütztes Marketing
6
Kundengewinnung
6
Direct marketing
5
Direktmarketing
5
Internet marketing
5
Management information system
5
Management-Informationssystem
5
Online-Marketing
5
Theorie
5
Theory
5
Call centre
4
Callcenter
4
Classification
4
Customer analysis
4
Financial services
4
Finanzdienstleistung
4
Klassifikation
4
Kundenanalyse
4
Market segmentation
4
Marktsegmentierung
4
Social Web
4
Social web
4
Advertising effects
3
Business-to-business marketing
3
Customer value
3
Decision tree
3
E-Mail
3
E-mail
3
Entscheidungsbaum
3
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2
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2
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Book / Working Paper
31
Article
6
Type of publication (narrower categories)
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Arbeitspapier
31
Working Paper
31
Graue Literatur
29
Non-commercial literature
29
Article in journal
6
Aufsatz in Zeitschrift
6
Language
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English
37
Author
All
Van den Poel, Dirk
Homburg, Christian
139
Bruhn, Manfred
120
Kumar, V.
95
Han, Heesup
84
Huber, Frank
84
Herrmann, Andreas
80
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
65
Mattila, Anna S.
61
Hollebeek, Linda D.
59
Loureiro, Sandra Maria Correia
54
Krafft, Manfred
53
Sheth, Jagdish N.
50
Walsh, Gianfranco
49
Grewal, Dhruv
48
Piller, Frank T.
48
Backhaus, Klaus
47
Palmatier, Robert W.
47
Stauss, Bernd
46
Thaichon, Park
45
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Ko, Eunju
40
Svensson, Göran
40
Swoboda, Bernhard
40
Dwivedi, Yogesh Kumar
39
Hennig-Thurau, Thorsten
39
Neslin, Scott A.
38
Prentice, Catherine
38
Woodside, Arch G.
38
Stock-Homburg, Ruth
37
Quach, Sara
36
Smith, Alan D.
36
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
31
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
Source
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ECONIS (ZBW)
37
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1
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
3
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
4
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
5
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
6
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
7
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B
marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
Saved in:
8
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
9
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
10
Improved
marketing
decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
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