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~person:"Van den Poel, Dirk"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
32
Relationship marketing
32
Forecasting model
7
Prognoseverfahren
7
Consumer behaviour
6
Konsumentenverhalten
6
Management information system
5
Management-Informationssystem
5
Call centre
4
Callcenter
4
Classification
4
Computer-assisted marketing
4
Customer analysis
4
Data Mining
4
Data mining
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenanalyse
4
Theorie
4
Theory
4
Customer value
3
Decision tree
3
E-Mail
3
E-mail
3
Entscheidungsbaum
3
Financial services
3
Finanzdienstleistung
3
Kundenwert
3
Market segmentation
3
Marktsegmentierung
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Customer acquisition
2
Direct marketing
2
Direktmarketing
2
Food retailing
2
Internet marketing
2
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Book / Working Paper
28
Article
5
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Arbeitspapier
27
Working Paper
27
Graue Literatur
25
Non-commercial literature
25
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5
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English
32
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Van den Poel, Dirk
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
54
Bauer, Hans H.
52
Smith, Alan D.
51
Hollebeek, Linda D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
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ECONIS (ZBW)
32
RePEc
1
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1
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
4
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
5
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
6
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
7
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
8
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
9
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
10
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
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