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~person:"Vandermerwe, Sandra"
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Vandermerwe, Sandra
VanDerMerwe, Sandra
5
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4
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3
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Servitization of business updated : now, new, next
Vandermerwe, Sandra
;
Erixon, David
- In:
European management journal
41
(
2023
)
4
,
pp. 479-487
Persistent link: https://www.econbiz.de/10014437745
Saved in:
2
Capturing growth through lifetime customer value
Vandermerwe, Sandra
- In:
Financial times handbook of management
,
(pp. 371-382)
.
2004
Persistent link: https://www.econbiz.de/10002755882
Saved in:
3
Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra
-
2004
Persistent link: https://www.econbiz.de/10004244632
Saved in:
4
Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra
-
2004
Persistent link: https://www.econbiz.de/10001950119
Saved in:
5
Achieving Deep Customer Focus - True customer focus is the product of fundamental and systemic organizational change -- A 10-stage transformation that results in companywide innova...
Vandermerwe, Sandra
- In:
MIT sloan management review
45
(
2004
)
3
,
pp. 26-34
Persistent link: https://www.econbiz.de/10006246868
Saved in:
6
Customer-minded growth through services
Vandermerwe, Sandra
- In:
Managing service quality : MSQ ; an international journal
13
(
2003
)
4
,
pp. 262-266
Persistent link: https://www.econbiz.de/10007158635
Saved in:
7
Capturing lifetime customer value : beyond CRM to customer stretch
Vandermerwe, Sandra
- In:
Financial Times handbook of management
,
(pp. 431-443)
.
2001
Persistent link: https://www.econbiz.de/10002988402
Saved in:
8
Viewpoint - Leaders and customers: Who leads whom?
Lloyd, Bruce
;
Vandermerwe, Sandra
- In:
Leadership & organization development journal
21
(
2000
)
1-2
,
pp. 55-58
Persistent link: https://www.econbiz.de/10006837038
Saved in:
9
Strategy-Marketing - How Increasing Value to Customers Improves Business Results - Traditional strategies built around market share lead to diminishing returns. Smart companies are...
Vandermerwe, Sandra
- In:
MIT sloan management review
42
(
2000
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10006282947
Saved in:
10
Books Reviewed - Customer Capitalism. Increasing Returns in New Market Spaces
Vandermerwe, Sandra
;
Akehurst, Gary
- In:
The service industries journal
20
(
2000
)
2
,
pp. 163
Persistent link: https://www.econbiz.de/10006287311
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