Vayghan, Saeed; Baloglu, Dennis; Baloglu, Seyhmus - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 1990-2011
Purpose The primary purpose of this study was to examine the underlying consumer values that drive hotel booking mobile app users to engage more with the app and use the app continuously for hotel booking purposes. Design/methodology/approach By conducting confirmatory factor analysis (CFA) and...