The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty : a comparison of generational cohorts
Saeed Vayghan, Dennis Baloglu and Seyhmus Baloglu
| Year of publication: |
2023
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|---|---|
| Authors: | Vayghan, Saeed ; Baloglu, Dennis ; Baloglu, Seyhmus |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 5, p. 1990-2011
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| Subject: | Generation X | Hedonic values | Millennials | Mobile app engagement | Mobile app loyalty | Social values | Utilitarian values | Mobile Anwendung | Mobile application | Utilitarismus | Utilitarianism | Soziale Werte | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business | Altersgruppe | Age group | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-06-2022-0229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445538