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~person:"Vazquez, Delia"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Vazquez, Delia
Ko, Eunju
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International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
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2
Simulating attachment to pure-play fashion retailers
Ashman, Rachel
;
Vazquez, Delia
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 975-996
Persistent link: https://www.econbiz.de/10009672347
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