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~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Electronic Commerce
Service quality
Social web
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
16
Markenführung
16
Markenimage
13
Beziehungsmarketing
12
Relationship marketing
12
Brand
9
Markenartikel
9
Social Web
9
Brand communities
5
Brand relationships
4
Consumer engagement
3
Internet marketing
3
Online-Marketing
3
Social media
3
Brand co-creation
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand hate
2
Brand identity
2
Brand love
2
Community
2
Consumer-based brand equity
2
Consumers
2
Customer integration
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Gemeinschaft
2
Großbritannien
2
Kundenintegration
2
Luxury goods
2
Luxusgüter
2
Personality psychology
2
Persönlichkeitspsychologie
2
United Kingdom
2
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14
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2
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Article
20
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Article in journal
Article
Conference proceedings
Glossar enthalten
Marktinformation
Umfrage
Aufsatz in Zeitschrift
20
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20
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Veloutsou, Cleopatra
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Bang, Nguyen
24
Prentice, Catherine
24
Jang, Soocheong
23
Dwivedi, Yogesh Kumar
22
Sreejesh, S.
22
Japutra, Arnold
21
Paul, Justin
20
Bilgihan, Anil
19
Melewar, T. C.
19
Park, Jungkun
19
Sarkar, Abhigyan
19
Balaji, M. S.
18
Flavián Blanco, Carlos
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Ekinci, Yuksel
17
Ko, Eunju
17
Quach, Sara
17
Rita, Paulo
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Das, Gopal
16
Johnson, Lester W.
16
Khan, Imran
16
Law, Chun Hung Roberts
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Gierl, Heribert
15
Gursoy, Dogan
15
Hanks, Lydia
15
Lee, Seonjeong
15
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Journal of business research : JBR
9
The journal of product & brand management
3
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
4
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
5
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
7
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
8
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
9
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
10
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
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