//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Venugopal, Srinivas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Viswanathan, Madhubalan"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Subsistence economy
6
Subsistenzwirtschaft
6
poverty
4
Business start-up
3
Entrepreneurship
3
Entrepreneurship approach
3
Unternehmensgründung
3
Armut
2
Armutsbekämpfung
2
Developing countries
2
Entwicklungsländer
2
Poverty
2
Poverty reduction
2
Social capital
2
Sozialkapital
2
macromarketing
2
social capital
2
subsistence
2
subsistence entrepreneurship
2
subsistence marketplaces
2
BOP
1
Betriebliche Wertschöpfung
1
Consumer behaviour
1
Environmental protection
1
Frauen
1
Informal economy
1
Informelle Wirtschaft
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Social network
1
Soziales Netzwerk
1
Sustainability
1
Sustainable development
1
TCR
1
Umweltschutz
1
Value creation
1
Women
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
9
Undetermined
1
Author
All
Venugopal, Srinivas
Viswanathan, Madhu
77
Viswanathan, Madhubalan
29
Gau, Roland
12
Childers, Terry L.
11
Sridharan, Srinivas
10
Jae, Haeran
6
Sreekumar, Arun
6
Ritchie, Robin
5
Rosa, Jose Antonio
5
Dutta, Shantanu
4
Jung, Kiju
4
Sudman, Seymour
4
Chaturvedi, Avinish
3
Nakata, Cheryl
3
Bergen, Mark
2
Chandy, Rajesh K.
2
Christensen, Lisa Jones
2
Duncan, Ronald
2
Echambadi, Raj
2
Harris, James
2
Hastak, Manoj
2
Jaikumar, Saravana
2
John, George
2
Johnson, Michael
2
Kayande, Ujwal
2
Khare, Apoorv
2
Narasimhan, Om
2
Seth, Anju
2
Shultz, Clifford J.
2
Varman, Rohit
2
Adkins, Natalie Ross
1
Akareem, Husain Salilul
1
Alfonso Arias, Robert
1
Baskentli, Sara
1
Belk, Russell W.
1
Benton, Raymond
1
Berger, Jonah
1
Bossarte, Robert M.
1
Branzei, Oana
1
more ...
less ...
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of Consumer Affairs
1
Journal of Product Innovation Management
1
Journal of public policy & marketing
1
Marketing theory
1
Source
All
ECONIS (ZBW)
7
Other ZBW resources
2
OLC EcoSci
1
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
2
Introduction to the special section on subsistence marketplaces
Viswanathan, Madhubalan
;
Chakrabarti, Ronika
; …
- In:
Journal of Consumer Affairs
55
(
2020
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012409853
Saved in:
3
Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model
Venugopal, Srinivas
;
Viswanathan, Madhubalan
- In:
Journal of Product Innovation Management
36
(
2019
)
6
,
pp. 800-823
Persistent link: https://www.econbiz.de/10012094827
Saved in:
4
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
5
Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas
;
Viswanathan, Madhu
;
Jung, Kiju
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
Saved in:
6
Subsistence marketplaces : looking back, looking forward
Viswanathan, Madhu
;
Venugopal, Srinivas
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011414188
Saved in:
7
Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu
;
Echambadi, Raj
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
Saved in:
8
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
Saved in:
9
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
10
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10010045137
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->