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~person:"Verlegh, Peeter"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
9
Virales Marketing
9
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
4
Social media
4
Social web
4
Customer integration
3
Internet marketing
3
Kundenintegration
3
Online-Marketing
3
Social relations
3
Soziale Beziehungen
3
Brand image
2
Brand management
2
Digital marketing
2
Markenführung
2
Markenimage
2
Sales promotion
2
Verkaufsförderung
2
(Electronic) word of mouth
1
Anreiz
1
Authenticity
1
Behaviour
1
Betriebliche Wertschöpfung
1
Bloggers
1
Brand essence
1
Brand loyalty
1
Brand perception
1
Branding
1
Communication
1
Confidence
1
Customer dissemination
1
Customer engagement
1
Customer engagement practices
1
Customer innovation
1
Customer participation
1
Customer value
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English
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Verlegh, Peeter
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
8
Hu, Nan
8
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ERIM report series research in management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
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ECONIS (ZBW)
9
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1
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
2
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
5
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
6
Interpersonal relationships moderate the effect of faces on person judgments /Mirjam A. Tuk, Peeter W.J. Verlegh, Ale Smidts and Daniel H.J. Wigboldus
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008649048
Saved in:
7
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008661071
Saved in:
8
Language abstraction in word of mouth
Schellekens, Gaby A. C.
;
Verlegh, Peeter
;
Smidts, Ale
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
Saved in:
9
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003825327
Saved in:
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