Hernandez-Fernandez, Asuncion; Kuster-Boluda, Ines; … - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1650-1661
Purpose: Rates of diseases caused by poor diet have seen no reduction in recent years. In this scenario, nutritional information labels and health claims could play a decisive role in modifying product attitudes and purchase intention (consequently, eating habits). In this frame, the first...