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~person:"Villiers, Matthew de"
~subject:"Digitaler Rundfunk"
~subject:"Film promotion"
~subject:"Niche marketing strategy"
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The effects of film trailers on shaping consumer expectations in the entertainment industry : a qualitative analysis
Finsterwalder, Jörg
;
Kuppelwieser, Volker G.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 589-595
Persistent link: https://www.econbiz.de/10009655504
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