The effects of film trailers on shaping consumer expectations in the entertainment industry : a qualitative analysis
Year of publication: |
2012
|
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Authors: | Finsterwalder, Jörg ; Kuppelwieser, Volker G. ; Villiers, Matthew de |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 589-595
|
Subject: | Filmwirtschaft | Film industry | Filmmarketing | Film promotion | Werbewirkung | Advertising effects | Neuseeland | New Zealand |
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