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~person:"Viswanathan, Madhubalan"
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Viswanathan, Madhubalan
Seth, Anju
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation
Viswanathan, Madhubalan
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-426
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