Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation
| Year of publication: |
2009
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| Authors: | Viswanathan, Madhubalan ; Seth, Anju ; Gau, Roland ; Chaturvedi, Avinish |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 29.2009, 4, p. 406-426
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