//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Voeth, Markus"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Innovation management
Leistungsbündel
Marketingmanagement
Theorie
B-to-B-Marketing
7
Business-to-business marketing
7
Bundling strategy
2
Marketing theory
2
Marketingtheorie
2
Brand
1
Competitive advantage
1
Deutschland
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Event marketing
1
Event-Marketing
1
Germany
1
Lieferantenmanagement
1
Markenartikel
1
Preismanagement
1
Pricing strategy
1
Social Web
1
Social web
1
Success factor
1
Supplier relationship management
1
Target group
1
University research
1
Universitäre Forschung
1
Wettbewerbsvorteil
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliografie
Working Paper
Book section
2
Lehrbuch
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Festschrift
1
Textbook
1
more ...
less ...
Language
All
German
2
Author
All
Voeth, Markus
Kleinaltenkamp, Michael
8
Backhaus, Klaus
4
Hofmaier, Richard
4
Weiber, Rolf
4
Albers, Sönke
3
Homburg, Christian
3
Valla, Jean-Paul
3
Engelhardt, Werner Hans
2
Håkansson, Håkan
2
Korflesch, Harald F. O. von
2
Meffert, Heribert
2
Pepels, Werner
2
Plinke, Wulff
2
Preuß, Klaus-Jürgen
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Siems, Florian
2
Strothmann, Karl-Heinz
2
Turnbull, Peter W.
2
Abrams, Jürgen
1
Baaken, Thomas
1
Backhaus, Christof
1
Barten, Gabriele
1
Bartl, Michael
1
Bauer, Andreas
1
Bauer, Hans H.
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Beckert, Walter
1
Belhaj, Monika
1
Bertram, Matthias
1
Bharadwaj, Sundar S.
1
Biege, Sabine
1
Biehn, Niels
1
Bittmann, Sebastian
1
Bollhöfer, Esther
1
Brand, Maryse Jacqueline
1
Breyer-Mayländer, Thomas
1
Bruce, Margaret
1
more ...
less ...
Published in...
All
Customer Experience : Forum Dienstleistungsmanagement
1
Innovatives Industriegütermarketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer Experience Management bei B2B-Services : Besonderheiten und Erfolgsfaktoren
Voeth, Markus
;
Loos, Jeanette
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 369-384)
.
2012
Persistent link: https://www.econbiz.de/10014567349
Saved in:
2
Entwicklungslinien im Industriegütermarketing
Voeth, Markus
- In:
Innovatives Industriegütermarketing
,
(pp. 1-16)
.
2007
Persistent link: https://www.econbiz.de/10003784652
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->