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~person:"Vrontis, Demetris"
~subject:"Basketball"
~subject:"Branding"
~subject:"Employee retention"
~type:"article"
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Vrontis, Demetris
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ECONIS (ZBW)
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Fans' brand commitment to
basketball
teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
2
Contemporary sports club branding : empirical findings on
basketball
and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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