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~person:"Wästlund, Erik"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
2
Consumer behaviour
2
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Wästlund, Erik
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
12
Das, Gopal
9
Bijmolt, Tammo H. A.
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Ritschel, Falk
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Frasquet Deltoro, Marta
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Kumar, V.
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Köhler, Sven
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Lombart, Cindy
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Neslin, Scott A.
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Pantano, Eleonora
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Rubio Benito, Natalia
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Berenguer Contrí, Gloria
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Breugelmans, Els
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Devaraj, K.
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Hübner, Alexander
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Louis, Didier
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Riekhof, Hans-Christian
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Roggeveen, Anne L.
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Ruiz-Molina, Maria-Eugenia
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Sequeira, A. H.
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Shenoy, Seema
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Sheth, Jagdish N.
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Wagner, Gerhard
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Ziliani, Cristina
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Al-Nabhani, Khalid
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Bhardwaj, Renu
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Nöjd, Sture
;
Trischler, Jessica Westman
;
Otterbring, Tobias
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389867
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2
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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