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~person:"Wa´skowski, Zygmunt"
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Collection of articles of several authors"
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Marketingtheorie
Marketing
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Marketing management
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Marketing theory
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Marketingmanagement
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Computer-assisted marketing
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IT-gestütztes Marketing
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Wa´skowski, Zygmunt
Pilarczyk, Bogna
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Sheth, Jagdish N.
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Freiling, Jörg
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Lilien, Gary L.
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Wind, Yoram
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Grönroos, Christian
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Harker, Michael
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Hunter, Gary K.
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Kamenz, Uwe
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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
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2010
Persistent link: https://www.econbiz.de/10008648927
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Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
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2010
Persistent link: https://www.econbiz.de/10008648928
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